There are no secrets to success, besides hard work.
Nevertheless, one thing I have found to be fruitful and comes close to being a
“secret to success” is this… “Do something every day that has the
potential to earn $1,000.”
Our lives and work keep us so busy that we sometimes don’t
do the things we know make us successful. We talk on the phone too much, we
spend too much time on the internet, we respond to emails as if a response is
needed in 30 seconds or our computer will explode and we often spend too much
time at the water cooler. In addition, we let the business run us, rather
than us running the business.
So, if we were to change one thing that would make a long term
impact towards our success; what would it be?
At the end of the day, we need to take an inventory of what
we have actually accomplished. Did we do all the right things? Did our “to do”
list actually get smaller? Did all the important things get done? Did you do something that had the potential
to earn you $1,000?
I for one, try to first do what is needed, day to day. However, I have learned a small practice
management tip a long time ago that helps keep the goal of potentially earning
$1000.00 a day in mind. Once a day and often at the end of it, I ask myself the
question: “Did I do something today that provided me with the potential to earn
$1,000?” The actual dollar figure can be whatever you want, but I use $1,000 as
my marking point. If I can’t specifically name that one thing; I return to my
desk, and think of something.
I’m not talking about all the daily items we are expected to
do. I’m not talking about returning a call where you might make some money, or
close a sale.
I’m speaking about
some future thing that will eventually make tomorrow’s successes a little
better.
Have you ever received a phone call from a client or a
company who wants to meet with you, and then realize that the client is acting
upon a seed you had planted weeks, months or years ago? I had a Doctor call me
a few years ago who and said they wanted to buy some disability insurance. I
asked how he got my name, and he said “5 years ago you spoke to a group I was
in”. He said “you gave everyone a business card on a magnet”. He further said, “I
placed the magnet on my fridge and for the past 5 years, each time I went to
get a glass of milk, I saw your name. When it came time to buy coverage, I didn’t
dare call anyone else”.
The idea for the magnet was a small thing, but it’s that
“extra” thing you do that can make a difference. Buying magnets for
distribution, sending a flyer to a group of business owners, creating a blog,
calling a million dollar client or acting on a prospecting idea. Not every idea
has to be large. Regardless, if you do something every day that has the
potential to earn $1,000 your ideas add up.
Think about it for a minute, if you work 260 days in a year
(in addition to all your regular work items) think of something specific each
day that has the potential to earn $1,000. Eventually these planted seeds come
back to you. Sometimes from out of the blue, and sometimes you see them
growing. Regardless, many of these ideas come back to you as profit.
If you commit to this and if you take the time to keep a log
on what you do each day that has the potential to earn you $1,000 you will be
very pleased when your efforts pay off.
In fact, if you eventually get stuck on what you might do on
a particular day; you can always look back in your log to find something that
worked before and repeat it. Every good idea is worth repeating, and every good
idea is worth at least $1,000.
If you are in Nova Scotia and would like some insurance
advice, please contact Corry Collins:
902-444-7000
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