There are no secrets to success, besides
hard work. Nevertheless, one thing I have found to be fruitful and comes close
to being a “secret to success” is this… “Do something every day that has
the potential to earn $1,000.00.”
Our lives and work keep us so busy that we
sometimes don’t do the things we know make us successful. We talk on the phone
too much, we spend too much time on the internet, we respond to emails as if a
response is needed in 30 seconds or our computer will explode and we often
spend too much time at the water cooler. In addition, we let the business
run us, rather than us running the business.
So, if we were to change one thing that
would make a long term impact towards our success; what would it be?
At the end of the day, we need to take an
inventory of what we have actually accomplished. Did we do all the right things?
Did our “to do” list actually get smaller? Did all the important things get
done? Did you do something that had the
potential to earn $1,000.00?
I for one, try to first do what is needed,
day to day. However, I have learned a
small practice management tip a long time ago that helps keep the goal of potentially
earning $1000.00 a day in mind. Once a day and often at the end of it, I ask
myself the question: “Did I do something today that provided me with the
potential to earn $1,000.00?” The actual dollar figure can be whatever you want,
but I use $1,000.00 as my marking point. If I can’t specifically name that one
thing; I return to my desk, and think of something.
I’m not talking about all the daily items
we are expected to do. I’m not talking about returning a call where you might
make some money, or close a sale.
I’m
speaking about some future thing that will eventually make tomorrow’s successes
a little better.
Have you ever received a phone call from a
client or a company who wants to meet with you, and then realize that the
client is acting upon a seed you had planted weeks, months or years ago? I had
a Doctor call me a few years ago who and said they wanted to buy some
disability insurance. I asked how he got my name, and he said “5 years ago you
spoke to a group I was in”. He said “you gave everyone a business card on a
magnet”. He further said, “I placed the magnet on my fridge and for the past 5
years, each time I went to get a glass of milk, I saw your name. When it came
time to buy coverage, I didn’t dare call anyone else”.
The idea for the magnet was a small thing,
but it’s that “extra” thing you do that can make a difference. Buying magnets
for distribution, sending a flyer to a group of business owners, creating a
blog, calling a million dollar client or acting on a prospecting idea. Not
every idea has to be large. Regardless, if you do something every day that has
the potential to earn $1,000.00, your ideas add up.
Think about it for a minute, if you work
260 days in a year (in addition to all your regular work items) think of
something specific each day that has the potential to earn $1,000.00. Eventually
these planted seeds come back to you. Sometimes from out of the blue, and
sometimes you see them growing. Regardless, many of these ideas come back to
you as profit.
If you commit to this and if you take the
time to keep a log on what you do each day that has the potential to earn you
$1,000.00 you will be very pleased when your efforts pay off.
In fact, if you eventually get stuck on
what you might do on a particular day; you can always look back in your log to
find something that worked before and repeat it. Every good idea is worth
repeating, and every good idea is worth at least $1,000.00.
If you are in Nova Scotia and would like
some insurance advice, please contact Corry Collins:
902-444-7000
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